QB HOUSE USA

QB HOUSE USA, a renowned Japanese quick-service hair salon brand, aimed to enhance its brand presence, customer communication, and digital experience across six New York City locations. As the Creative Designer, I led the brand’s overall creative direction—overseeing design strategy, visual identity, and execution across digital and print platforms.

By combining clear visual communication with user-focused design, I helped QB HOUSE USA strengthen its customer engagement, digital visibility, and brand consistency—while maintaining the simplicity and efficiency that define its Japanese heritage.

Website & Digital Assets – Directed and designed the brand’s official website and supporting graphics to improve the online booking experience. (https://qbhouseusa.com/)
Signage & Print Materials – Led the design and production of in-store materials including shop cards, A-signs, and posters to ensure a cohesive and polished retail environment.
Email Newsletter – Designed and managed the brand’s email newsletter, including layout, visual assets, content strategy, and segmentation to engage customers and drive repeat visits.
Instagram Branding – Developed and implemented a unified visual identity for the brand’s social media presence, enhancing brand storytelling and audience engagement. (@qbhousenewyork)
Digital Advertising Design & Management – Oversaw and designed digital ad campaigns promoting seasonal offers and new locations—creating assets for Google, Meta, and local platforms, optimizing ad performance, and ensuring consistency across all touchpoints.

QB HOUSE USA

Scope of Work:

Client

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QB HOUSE USA

Scope of Work:

Client

Project Date

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