Soyrizo® × NJPW LA Dojo Collaboration

A U.S. collaboration campaign between Soyrizo®, a plant-based chorizo brand by El Burrito (House Foods Group), and New Japan Pro-Wrestling (NJPW) LA Dojo. The project celebrated strength, health, and sustainability — connecting plant-based living with athletic performance and Japanese entertainment culture.

Scopeof Work:

• Creative Direction – Led overall creative direction to position Soyrizo® as a bold, health-conscious brand within U.S. pop culture.
• Logo Creation – Designed a co-branded campaign logo integrating Soyrizo®’s identity with NJPW’s athletic energy.
  Merchandise Design – Created graphics and artwork for limited-edition collaboration T-shirts and promotional goods.
• Brand Collaboration Planning – Supported the partnership strategy and creative alignment between El Burrito and NJPW LA Dojo.
• Instagram Campaign Assets – Designed social media visuals and layout templates to announce and promote the collaboration across digital platforms.
• Merchandise Design – Created graphics and artwork for limited-edition collaboration T-shirts and promotional items.