Japanese Shochu Promotion (U.S.)

A cross-cultural campaign introducing Japanese Shochu to the U.S. luxury spirits market.
Targeting high-end bars in New York and Los Angeles, the project redefined Japan’s traditional distilled spirits as premium, crafted beverages that embody authenticity, sophistication, and cultural depth. The creative direction focused on bridging Japanese craftsmanship with modern bar culture, elevating brand perception through storytelling, design, and sensory experience.

Scope of Work:

• Creative Direction – Led the campaign’s overall visual and conceptual direction, crafting a modern narrative around Shochu’s artisanal heritage.
• Bar Activation Design – Designed in-bar promotional assets and collaborated on visual direction for high-end bar activations in NYC and LA.
• Campaign Communication – Provided creative input for digital and print communication assets supporting the campaign rollout.