JAPANESE FILM FESTIVAL ONLINE 2024

I was responsible for designing the visual assets for the Japanese Film Festival Online 2024’s U.S. digital marketing campaigns, used across Google Ads and Instagram.

The campaign achieved increased engagement, higher click-through rates, and strengthened brand awareness among U.S. audiences, helping promote 23 films and 2 TV dramas available for free streaming.

 

Scope of Work:

  • Digital Ad Design – Created eye-catching graphics optimized for Google Ads and Instagram to drive awareness and clicks.

  • Visual Consistency – Ensured all assets reflected the festival’s brand identity while appealing to U.S. audiences.

  • Campaign Support – Delivered final assets ready for deployment by the marketing team, supporting campaign performance goals.

About the Festival:

The Japanese Film Festival Online 2024, organized by The Japan Foundation, offered 23 films and 2 TV dramas for free streaming across 27 countries. The U.S. marketing campaign focused on promoting this global event to American audiences. https://www.jff.jpf.go.jp/watch/jffonline2024/

Client

The Japan Foundation

Project Date

May - July 2024

Category

Design · Marketing

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